HeyGen is best for businesses that need a presenter on camera without filming one, teams localising the same video into several languages and freelancers producing short explainer videos on a schedule. Its clearest advantage: A free plan produces finished video, which almost no avatar tool offers.
- Avoid if
- anyone editing real footage they shot themselves
- Cheapest useful plan
- $29.00/mo · Creator
- Free plan
- Yes
- Setup effort
- easy: 30 min
- Main limitation
- Free videos cap at one minute and three per month, watermarked
- A free plan produces finished video, which almost no avatar tool offers
- Translation keeps the same presenter across languages instead of re-recording
- Credit rollover on paid plans means an unused month is not simply lost
- anyone editing real footage they shot themselves
- work where an obviously synthetic presenter would undermine trust
What it actually does
Stock and custom avatars, with Look Packs for consistent looks, voice cloning, video translation into 175+ languages, talking-head videos up to 30 minutes in one pass, template library and API, including a realtime avatar API.
Before you pay
Free or Creator
The free plan produces finished video: three a month, up to one minute each, with a watermark. Creator is for regular videos without watermark, and translation keeps the same presenter across languages. Custom avatars are limited by plan.
What a year costs
Creator is $29 a month, $348 a year, with 600 credits a month. Pro is $49 a month, $588 a year, with 1,000 credits. Business is $149 a month, $1,788 a year, plus $20 a month per extra seat. We read the same $29 on 20 August, 10 October and 25 October.
What we would check before paying
How many credits one of your videos uses: cost depends on length and model. Unused credits roll over on paid plans, so a quiet month is not lost. API usage is priced separately.
The limits to know
- Free videos cap at one minute and three per month, watermarked
- Everything is metered in credits, so cost per video depends on length and model
- Custom avatars are limited by plan: one on Creator, five on Business
Pricing & billing commitment
- Rate on record
- $29.00/mo · Creator
- What that figure is
- Month-to-month rate per account, read on the vendor's monthly view. The plan is capped by an allowance (credits, tasks or minutes) rather than by time.
- Commitment
- None: payable one month at a time
- The vendor's exact condition
- 29 USD/month billed monthly, metered in credits
- Usage cap
- This plan is capped by an allowance (credits, tasks or minutes), not only by time. Going past it costs extra or stops the work, depending on the vendor.
The pricing page, as read
In practice
- Platforms
- Web, API
- Integrations
- Zapier, Make, n8n, HubSpot, API
- Setup
- easy: 30 min
HeyGen in our comparisons
Alternatives to HeyGen
Compare side by side:HeyGen / DescriptHeyGen / LoomHeyGen / Synthesia
Frequently asked questions
What is HeyGen?
HeyGen is a tool used mainly for avatar presenter videos, video translation and dubbing, product explainers. Main features: stock and custom avatars, with Look Packs for consistent looks, voice cloning, video translation into 175+ languages. It has a permanent free plan; the paid entry point is $29.00/mo · Creator.
How much does HeyGen cost?
The paid entry point is $29.00/mo · Creator. Month-to-month rate per account, read on the vendor's monthly view. The plan is capped by an allowance (credits, tasks or minutes) rather than by time. The exact condition attached to that figure: 29 USD/month billed monthly, metered in credits. Read on the official pricing page on 25.10.2026. Prices move quickly: confirm before subscribing.
Does HeyGen have a free plan?
Yes. HeyGen publishes a permanent free plan. Check this before settling on it: free videos cap at one minute and three per month, watermarked.
What devices and tools does HeyGen work with?
According to the vendor's documentation, HeyGen runs on: Web, API. Documented integrations: Zapier, Make, n8n, HubSpot, API. Listed from the official sources, not tested by us: check your own setup on the free plan.
How we checked this record
The evidence record
- Evidence level
- Vendor documented: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Affiliate status
- No affiliate link on this record, no commission.
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Read on the vendor's monthly view, from France; screenshot kept
Confirmed in the pricing page's text, which renders the monthly figure, from France
Read on the vendor's monthly view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked 18 days ago | Fresh |
| Features | Checked 41 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 84 days ago | Fresh |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.