Loom is best for consultants explaining work asynchronously, freelancers onboarding clients and small agencies replacing status calls. Its clearest advantage: Replaces a status call with a link the client watches when they like.
- Avoid if
- polished marketing video
- Cheapest useful plan
- $18.00/mo · Business
- Free plan
- Yes
- Setup effort
- easy: minutes
- Main limitation
- Free plan caps recordings at 5 minutes and 25 videos
- Replaces a status call with a link the client watches when they like
- Free plan covers occasional use
- Transcription and comments make the video searchable and answerable
- polished marketing video
- anyone who needs to edit footage frame by frame
What it actually does
Screen and camera recording, automatic transcription and captions, AI bug reports that create a Jira work item, trimming, stitching and overlays in the editor, shareable links with comments.
Before you pay
Free or Business
Loom replaces a status call with a link the client watches when they like. The free plan caps recordings at five minutes and 25 videos, enough for occasional use. Business removes those caps; Business + AI adds AI features.
What a year costs
Business is $18 per user a month billed monthly, $216 a year, or $180 a year for one user billed annually. Business + AI is $24 per user a month billed monthly, $288 a year. We read the same $18 on 10 August, 10 October and 25 October.
What we would check before paying
Whether five-minute videos are enough for you: if so, the free plan may be all you need. Editing is basic, as Loom is a recorder rather than an editor. Pricing is per seat, so count who records.
The limits to know
- Free plan caps recordings at 5 minutes and 25 videos
- Editing is basic: it is a recorder, not an editor
- Per-seat pricing adds up across a team
Pricing & billing commitment
- Rate on record
- $18.00/mo · Business
- What that figure is
- Month-to-month rate per seat, read on the vendor's monthly view.
- Commitment
- None: payable one month at a time
- The vendor's exact condition
- $18 per user/month billed monthly; $180 per user/year for one user billed annually
The pricing page, as read
What it costs at 1, 3, 5 and 10 users
Loom bills per seat, so the invoice follows head count. Calculated at the rate on record, before tax, with no annual commitment.
| Seats | Per month | Per year |
|---|---|---|
| 1 | $18.00 | $216.00 |
| 3 | $54.00 | $648.00 |
| 5 | $90.00 | $1080.00 |
| 10 | $180.00 | $2160.00 |
In practice
- Platforms
- Web, macOS, Windows, iOS, Android
- Integrations
- Slack, Notion, Jira, Google Workspace
- Setup
- easy: minutes
Loom in our comparisons
Alternatives to Loom
Compare side by side:Loom / DescriptLoom / HeyGenLoom / Synthesia
Frequently asked questions
What is Loom?
Loom is a tool from Atlassian, used mainly for async client updates, screen-recorded walkthroughs, onboarding and handover. Main features: screen and camera recording, automatic transcription and captions, AI bug reports that create a Jira work item. It has a permanent free plan; the paid entry point is $18.00/mo · Business.
How much does Loom cost?
The paid entry point is $18.00/mo · Business. Month-to-month rate per seat, read on the vendor's monthly view. The exact condition attached to that figure: $18 per user/month billed monthly; $180 per user/year for one user billed annually. Read on the official pricing page on 25.10.2026. Prices move quickly: confirm before subscribing.
Does Loom have a free plan?
Yes. Loom publishes a permanent free plan. Check this before settling on it: free plan caps recordings at 5 minutes and 25 videos.
What devices and tools does Loom work with?
According to the vendor's documentation, Loom runs on: Web, macOS, Windows, iOS, Android. Documented integrations: Slack, Notion, Jira, Google Workspace. Listed from the official sources, not tested by us: check your own setup on the free plan.
How we checked this record
The evidence record
- Evidence level
- Vendor documented: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Affiliate status
- No affiliate link on this record, no commission.
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Read on the vendor's monthly view, from France; screenshot kept
Read on the vendor's monthly view, from France
Read on the vendor's monthly view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked 18 days ago | Fresh |
| Features | Checked 41 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 94 days ago | Due soon |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.