THE VERDICT

Loom fits consultants explaining work asynchronously, freelancers onboarding clients, small agencies replacing status calls best. Its clearest advantage is replaces a status call with a link the client watches when they like.

THE DECISION AT A GLANCE
Best for
consultants explaining work asynchronously, freelancers onboarding clients, small agencies replacing status calls
Avoid if
polished marketing video
Cheapest useful plan
$18.00/mo · Business
Free plan
Yes
Setup effort
easy — minutes
Main strength
Replaces a status call with a link the client watches when they like
Main limitation
Free plan caps recordings at 5 minutes and 25 videos
Evidence level
Vendor documented (1/3)
GOOD FIT
  • Replaces a status call with a link the client watches when they like
  • Free plan covers occasional use
  • Transcription and comments make the video searchable and answerable
NOT FOR
  • polished marketing video
  • anyone who needs to edit footage frame by frame

What it actually does

screen and camera recording, automatic transcription, shareable links with comments.

async client updatesscreen-recorded walkthroughsonboarding and handover

The limits to know

  1. Free plan caps recordings at 5 minutes and 25 videos
  2. Editing is basic — it is a recorder, not an editor
  3. Per-seat pricing adds up across a team

The evidence record

Evidence level
Vendor documentedOfficial documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
Pricing note
Observed on the official pricing page: Starter $0; Business $18/user/mo monthly or $180/user/year for one user annually; Business + AI $24/user/mo monthly. Loom bills in USD.
Billing condition
$18 per user/month billed monthly; $180 per user/year for one user billed annually
Platforms
web, macos, windows, ios, android
Integrations
slack, notion, jira, google workspace
Setup
easyminutes
Affiliate status
No affiliate link on this record — no commission.

Pricing & billing commitment

Rate on record
$18.00/mo · Business
What that figure is
Month-to-month rate per seat, read on the vendor's monthly view.
Commitment
None — payable one month at a time
The vendor's exact condition
$18 per user/month billed monthly; $180 per user/year for one user billed annually

What it costs at 1, 3, 5 and 10 users

Loom bills per seat, so the invoice follows head count. Calculated at the rate on record, before tax, with no annual commitment.

SeatsPer monthPer year
1$18.00$216.00
3$54.00$648.00
5$90.00$1080.00
10$180.00$2160.00

Hands-on test

No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.

The research record

10.08.2026
$18.00/mo · Business

Read on the vendor's monthly view

Sources

The official pages this record rests on. No tracking links here: these addresses name the vendor.

Evidence freshness

Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.

CheckWhenState
PricingChecked 34 days agoDue soon
FeaturesChecked 34 days agoFresh
Privacy & dataNever checkedNot independently checked
Hands-on testNever checkedNot independently checked
Page reviewChecked 34 days agoFresh

What remains unverified

  • No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
  • Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
  • Export terms and the real cost of leaving are not on this record: we have not tested them.
  • The price has been read once only. A single observation says nothing about where the price is heading.
PLAN B

Alternatives to Loom

Frequently asked questions

What is Loom?

Loom is a tool from Atlassian, in the meetings and video categories. It is mainly used for: async client updates, screen-recorded walkthroughs, onboarding and handover.

How much does Loom cost?

The paid entry point is $18.00/mo · Business. Month-to-month rate per seat, read on the vendor's monthly view. The exact condition attached to that figure: $18 per user/month billed monthly; $180 per user/year for one user billed annually. Read on the official pricing page on 10.08.2026. Prices move quickly — confirm before subscribing.

Does Loom have a free plan?

Yes. Loom publishes a permanent free plan. Check this before settling on it: free plan caps recordings at 5 minutes and 25 videos.

Who is Loom for — and who is it not for?

Good fit: consultants explaining work asynchronously, freelancers onboarding clients, small agencies replacing status calls. Not for: polished marketing video; anyone who needs to edit footage frame by frame.

What is the main limitation of Loom?

Free plan caps recordings at 5 minutes and 25 videos. Our evidence level on this record: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.