A verdict for the context.

Every page here sets a few tools against each other for one job: notes from a meeting, a client deck, a PDF to sign. Head-to-head pages take two tools, roundups take four to six, and alternatives pages start from the tool you are leaving.

Prices come from each tool's record, read on the vendor's page with the monthly view selected, and dated. A tool billed in dollars and one billed in euros are never converted into each other, so compare totals in your own currency at checkout.

How to use these comparisons

Start from the job

Pick the page whose title names your task, not the tool you have heard of. The short answer at the top says who should choose what.

Read the unit

Per user, per brand, per channel or per site: the unit decides the bill more than the headline price.

Check the date

Each price shows the day it was read. A promotion or a yearly-only price is stated on the page.

Know how links work

Some links pay us a commission. It does not change the order of the picks, and the mention sits next to the button.