Writing & Content

Writing tools fall into three groups here, and choosing the group matters more than choosing the brand. General assistants (ChatGPT, Claude, Gemini, Microsoft 365 Copilot) draft and rewrite anything. Correction and translation tools (Grammarly, DeepL) improve text you wrote yourself. Marketing copy platforms (Jasper, Copy.ai, Writesonic) are built for volume: briefs, brand voice, campaigns.

The groups also differ on how you can try them. The marketing platforms have no free plan; the correction and translation tools have one; so do the assistants, except Copilot. A freelancer writing client emails and proposals rarely needs the marketing tier; a content team producing dozens of pieces a month might.

Almost every entry plan in this category is sold per account. If an editor and a writer both need access, look at each vendor's team plan rather than multiplying the personal price.

How to choose in this category

Do you write, or edit what you wrote

If the text starts with you, a correction or translation tool is cheaper and keeps your voice. If you need first drafts, an assistant does it.

Volume

The marketing platforms earn their price on volume and brand rules. Below a few pieces a week, a general assistant covers the same ground.

Languages

DeepL is built for translation; check that the assistants handle your client's language as well as English before relying on them for it.

Free plan first

Grammarly, DeepL and the general assistants can be tried for free. Jasper, Copy.ai and Writesonic cannot, so test them on a real brief during any trial.