Hootsuite is best for established teams already running social as a full-time job, businesses that need social listening alongside publishing and organisations replacing several separate social tools with one. Its clearest advantage: Listening, inbox and publishing sit in one product rather than three subscriptions.
- Avoid if
- freelancers and very small teams on a tool budget under 50 a month
- Cheapest useful plan
- €99.00/mo equivalent · Standard: Annual commitment required
- Free plan
- No
- Setup effort
- moderate: 1-2 hr
- Main limitation
- No free plan, and the entry price is several times that of every alternative here
- Listening, inbox and publishing sit in one product rather than three subscriptions
- Unlimited social accounts from the second tier, which per-channel pricing never reaches
- Approval routing and team performance reporting are first-class, not add-ons
- freelancers and very small teams on a tool budget under 50 a month
- anyone who only needs to schedule posts
What it actually does
Publishing across many accounts, social listening, unified inbox, including WhatsApp, approval workflows and grouped tagging, custom reporting with AI summaries, tracking of brand citations in AI answers.
Before you pay
Who it is for
Hootsuite puts listening, a shared inbox and publishing in one product, with approval routing and team reporting built in. That is what a marketing team or agency with several people needs. A freelancer scheduling posts for a few clients will use a small part of it and pay for all of it.
What a year costs
Prices exclude tax and assume annual billing: the page shows no month-to-month figure. Standard is 99 € per user a month, 1,188 € a year per user. Professional is 199 €, 2,388 € a year, and Advanced 399 €, 4,788 € a year. We read the same 99 € on 20 August, 13 September, 10 October and 25 October.
What we would check before paying
That a yearly commitment suits you, since the advertised price is one. How many users need a seat: the cost is per user. Professional brings unlimited social accounts, which per-channel tools never reach, so a team with many accounts may find it cheaper than it looks.
What changed recently
Hootsuite's Wisdom AI assistant becomes a floating launcher across its products, and Lumen Agent adds a 7-day social listening quick search inside Wisdom without a separate Talkwalker account. Source ↗
Read on each vendor's official changelog, not tested by us.
The limits to know
- No free plan, and the entry price is several times that of every alternative here
- Prices shown assume annual billing, so the advertised figure is a yearly commitment
- Far more product than a one-person business will use
Pricing & billing commitment
- Rate on record
- €99.00/mo equivalent · Standard
- What that figure is
- Monthly equivalent of a twelve-month commitment per seat. The vendor publishes no month-to-month rate for this plan.
- Commitment
- Annual commitment required
- Yearly bill
- €1188.00/year
- The vendor's exact condition
- €99 per user/month shown on annual billing, excluding taxes. No monthly-billing price is published
The pricing page, as read
What it costs at 1, 3, 5 and 10 users
Hootsuite bills per seat, so the invoice follows head count. Calculated at the rate on record, before tax, on the monthly equivalent of a twelve-month commitment, the vendor publishes no month-to-month rate.
| Seats | Per month (equivalent) | Per year |
|---|---|---|
| 1 | €99.00 | €1188.00 |
| 3 | €297.00 | €3564.00 |
| 5 | €495.00 | €5940.00 |
| 10 | €990.00 | €11880.00 |
In practice
- Platforms
- Web, iOS, Android
- Integrations
- Canva, Salesforce, Zendesk, Slack, API
- Setup
- moderate: 1-2 hr
Hootsuite in our comparisons
Alternatives to Hootsuite
Compare side by side:Hootsuite / LaterHootsuite / BufferHootsuite / Metricool
Frequently asked questions
What is Hootsuite?
Hootsuite is a tool used mainly for scheduling across many accounts, social listening, unified inbox. Main features: publishing across many accounts, social listening, unified inbox, including WhatsApp. It has no permanent free plan; the paid entry point is €99.00/mo equivalent · Standard.
How much does Hootsuite cost?
The paid entry point is €99.00/mo equivalent · Standard. Monthly equivalent of a twelve-month commitment per seat. The vendor publishes no month-to-month rate for this plan. Annual commitment required. (€1188.00/year.) The exact condition attached to that figure: €99 per user/month shown on annual billing, excluding taxes. No monthly-billing price is published. Read on the official pricing page on 25.10.2026. Prices move quickly: confirm before subscribing.
Does Hootsuite have a free plan?
No. Hootsuite has no permanent free plan, only a free trial. Using it for real work costs €99.00/mo equivalent · Standard.
What devices and tools does Hootsuite work with?
According to the vendor's documentation, Hootsuite runs on: Web, iOS, Android. Documented integrations: Canva, Salesforce, Zendesk, Slack, API. Listed from the official sources, not tested by us: check your own setup during the trial.
How we checked this record
The evidence record
- Evidence level
- Vendor documented: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Affiliate status
- No affiliate link on this record, no commission.
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Read on the vendor's monthly view, from France; screenshot kept
Read on the vendor's annual-billing view, the only one published for this plan, from France
Now recorded in the currency the vendor's own page shows
Read on the vendor's published view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked 18 days ago | Fresh |
| Features | Checked 18 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 84 days ago | Fresh |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.