Hootsuite fits established teams already running social as a full-time job, businesses that need social listening alongside publishing, organisations replacing several separate social tools with one best. Its clearest advantage is listening, inbox and publishing sit in one product rather than three subscriptions.
- Best for
- established teams already running social as a full-time job, businesses that need social listening alongside publishing, organisations replacing several separate social tools with one
- Avoid if
- freelancers and very small teams on a tool budget under 50 a month
- Cheapest useful plan
- €99.00/mo equivalent · Standard — Annual commitment required
- Free plan
- No
- Setup effort
- moderate — 1-2 hr
- Main strength
- Listening, inbox and publishing sit in one product rather than three subscriptions
- Main limitation
- No free plan, and the entry price is several times that of every alternative here
- Evidence level
- Vendor documented (1/3)
- Listening, inbox and publishing sit in one product rather than three subscriptions
- Unlimited social accounts from the second tier, which per-channel pricing never reaches
- Approval routing and team performance reporting are first-class, not add-ons
- freelancers and very small teams on a tool budget under 50 a month
- anyone who only needs to schedule posts
What it actually does
publishing across many accounts, social listening, unified inbox, approval workflows, custom reporting, AI assistant on every plan.
The limits to know
- No free plan, and the entry price is several times that of every alternative here
- Prices shown assume annual billing, so the advertised figure is a yearly commitment
- Far more product than a one-person business will use
The evidence record
- Evidence level
- Vendor documented — Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Pricing note
- Observed on the official plans page (EUR): Standard €99, Professional €199, Advanced €399 per user/month, Enterprise on quote. The page footnote reads: prices displayed in EUR, based on annual billing, and do not include applicable taxes. No month-to-month figure is shown anywhere on the page.
- Billing condition
- €99 per user/month shown on annual billing, excluding taxes. No monthly-billing price is published
- Platforms
- web, ios, android
- Integrations
- Canva, Salesforce, Zendesk, Slack, API
- Setup
- moderate — 1-2 hr
- Affiliate status
- No affiliate link on this record — no commission.
Pricing & billing commitment
- Rate on record
- €99.00/mo equivalent · Standard
- What that figure is
- Monthly equivalent of a twelve-month commitment per seat. The vendor publishes no month-to-month rate for this plan.
- Commitment
- Annual commitment required
- Yearly bill
- €1188.00/year
- The vendor's exact condition
- €99 per user/month shown on annual billing, excluding taxes. No monthly-billing price is published
What it costs at 1, 3, 5 and 10 users
Hootsuite bills per seat, so the invoice follows head count. Calculated at the rate on record, before tax, on the monthly equivalent of a twelve-month commitment — the vendor publishes no month-to-month rate.
| Seats | Per month (equivalent) | Per year |
|---|---|---|
| 1 | €99.00 | €1188.00 |
| 3 | €297.00 | €3564.00 |
| 5 | €495.00 | €5940.00 |
| 10 | €990.00 | €11880.00 |
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Now recorded in the currency the vendor's own page shows
Read on the vendor's published view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked today | Fresh |
| Features | Checked 24 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 24 days ago | Fresh |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.
Alternatives to Hootsuite
Frequently asked questions
What is Hootsuite?
Hootsuite is a tool from Hootsuite, in the social category. It is mainly used for: scheduling across many accounts, social listening, unified inbox.
How much does Hootsuite cost?
The paid entry point is €99.00/mo equivalent · Standard. Monthly equivalent of a twelve-month commitment per seat. The vendor publishes no month-to-month rate for this plan. Annual commitment required. (€1188.00/year.) The exact condition attached to that figure: €99 per user/month shown on annual billing, excluding taxes. No monthly-billing price is published. Read on the official pricing page on 13.09.2026. Prices move quickly — confirm before subscribing.
Does Hootsuite have a free plan?
No. Hootsuite has no permanent free plan — only a trial (true). Using it for real work costs €99.00/mo equivalent · Standard.
Who is Hootsuite for — and who is it not for?
Good fit: established teams already running social as a full-time job, businesses that need social listening alongside publishing, organisations replacing several separate social tools with one. Not for: freelancers and very small teams on a tool budget under 50 a month; anyone who only needs to schedule posts.
What is the main limitation of Hootsuite?
No free plan, and the entry price is several times that of every alternative here. Our evidence level on this record: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.