Metricool is best for freelancers posting for more than one client, small agencies that owe a client a monthly report and consultants managing several networks alone. Its clearest advantage: The free plan schedules 20 posts a month for one brand, with no card.
- Avoid if
- teams that only ever publish to a single network
- Cheapest useful plan
- €20.00/mo · Starter
- Free plan
- Yes
- Setup effort
- easy: 30-60 min
- Main limitation
- The free plan cannot connect LinkedIn or X
- The free plan schedules 20 posts a month for one brand, with no card
- Priced per brand rather than per seat, which matches how client work is billed
- Client-ready PDF and PPT reports are included from the entry paid plan
- teams that only ever publish to a single network
- organisations needing multi-stage legal approval before a post goes out
What it actually does
Multi-network scheduling, including TikTok with music, analytics with unlimited history, PDF and PPT client reports, competitor tracking, SmartLinks link-in-bio pages, AI social media assistant.
Before you pay
Priced by brand, not by person
Metricool charges for the number of brands you manage, not for the number of people logging in. For a freelancer who runs social accounts for clients, that matches how the work is billed. The free plan schedules 20 posts a month for one brand, with no card, but cannot connect LinkedIn or X.
What a year costs
Starter is 20 € a month for up to five brands, 240 € over a year month to month, or about 192 € on yearly billing, which Metricool advertises at up to 24 % less. With five clients that is 4 € per brand a month. The sixth brand moves you to the ten-brand tier at 37 € a month, 444 € a year; Advanced is 54 € a month for up to fifteen.
What we would check before paying
Whether you post to X: access is a paid add-on, not part of the plan. Count the brands you will manage in six months, not today, since a tier change costs more than a seat would. The client reports in PDF and PPT are included from Starter, which is often what a client actually reads.
The limits to know
- The free plan cannot connect LinkedIn or X
- X access is a paid add-on rather than part of the plan
- Cost is driven by the number of brands, so a fifth client is a tier change
Pricing & billing commitment
- Rate on record
- €20.00/mo · Starter
- What that figure is
- Month-to-month rate per brand, read on the vendor's monthly view.
- Commitment
- None: payable one month at a time
- The vendor's exact condition
- 20 EUR/mo billed monthly for up to 5 brands; 16 EUR/mo billed annually
In practice
- Platforms
- Web, iOS, Android
- Integrations
- Google Drive, Canva, MCP, API
- Setup
- easy: 30-60 min
Metricool in our comparisons
Alternatives to Metricool
Compare side by side:Metricool / BufferMetricool / HootsuiteMetricool / Later
Frequently asked questions
What is Metricool?
Metricool is a tool used mainly for scheduling posts across networks, client reporting, competitor tracking. Main features: multi-network scheduling, including TikTok with music, analytics with unlimited history, PDF and PPT client reports. It has a permanent free plan; the paid entry point is €20.00/mo · Starter.
How much does Metricool cost?
The paid entry point is €20.00/mo · Starter. Month-to-month rate per brand, read on the vendor's monthly view. The exact condition attached to that figure: 20 EUR/mo billed monthly for up to 5 brands; 16 EUR/mo billed annually. Read on the official pricing page on 25.10.2026. Prices move quickly: confirm before subscribing.
Does Metricool have a free plan?
Yes. Metricool publishes a permanent free plan. Check this before settling on it: the free plan cannot connect linkedin or x.
What devices and tools does Metricool work with?
According to the vendor's documentation, Metricool runs on: Web, iOS, Android. Documented integrations: Google Drive, Canva, MCP, API. Listed from the official sources, not tested by us: check your own setup on the free plan.
How we checked this record
The evidence record
- Evidence level
- Vendor documented: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Affiliate status
- No affiliate link on this record, no commission.
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Read on the vendor's monthly view, from France; screenshot kept
Confirmed in the pricing page's text, which renders the monthly figure, from France
Read on the vendor's monthly view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked 18 days ago | Fresh |
| Features | Checked 41 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 84 days ago | Fresh |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.