Metricool fits freelancers posting for more than one client, small agencies that owe a client a monthly report, consultants managing several networks alone best. Its clearest advantage is the free plan schedules 20 posts a month for one brand, with no card.
- Best for
- freelancers posting for more than one client, small agencies that owe a client a monthly report, consultants managing several networks alone
- Avoid if
- teams that only ever publish to a single network
- Cheapest useful plan
- €20.00/mo · Starter
- Free plan
- Yes
- Setup effort
- easy — 30-60 min
- Main strength
- The free plan schedules 20 posts a month for one brand, with no card
- Main limitation
- The free plan cannot connect LinkedIn or X
- Evidence level
- Vendor documented (1/3)
- The free plan schedules 20 posts a month for one brand, with no card
- Priced per brand rather than per seat, which matches how client work is billed
- Client-ready PDF and PPT reports are included from the entry paid plan
- teams that only ever publish to a single network
- organisations needing multi-stage legal approval before a post goes out
What it actually does
multi-network scheduling, analytics with unlimited history, PDF and PPT client reports, competitor tracking, link-in-bio pages, AI social media assistant.
The limits to know
- The free plan cannot connect LinkedIn or X
- X access is a paid add-on rather than part of the plan
- Cost is driven by the number of brands, so a fifth client is a tier change
The evidence record
- Evidence level
- Vendor documented — Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.
- Pricing note
- Observed on the official pricing page with monthly billing in EUR: Free 0 EUR, Starter from 20 EUR/mo for up to 5 brands (37 EUR/mo for up to 10), Advanced from 54 EUR/mo for up to 15 brands, Custom on quote. Annual billing is advertised at up to 24% less, which puts Starter at 16 EUR/mo.
- Billing condition
- 20 EUR/mo billed monthly for up to 5 brands; 16 EUR/mo billed annually
- Platforms
- web, ios, android
- Integrations
- Google Drive, Canva, MCP, API
- Setup
- easy — 30-60 min
- Affiliate status
- No affiliate link on this record — no commission.
Pricing & billing commitment
- Rate on record
- €20.00/mo · Starter
- What that figure is
- Month-to-month rate per brand, read on the vendor's monthly view.
- Commitment
- None — payable one month at a time
- The vendor's exact condition
- 20 EUR/mo billed monthly for up to 5 brands; 16 EUR/mo billed annually
Hands-on test
No automated hands-on test has been completed for this review cycle. This record rests on the vendor's official documentation and pricing page, re-read and dated. We say so rather than imply otherwise.
The research record
Read on the vendor's monthly view
Sources
The official pages this record rests on. No tracking links here: these addresses name the vendor.
Evidence freshness
Each kind of check has its own clock and its own threshold. A price ages in weeks and a feature list in months; sharing one date between them would let an old review pass for a recent check.
| Check | When | State |
|---|---|---|
| Pricing | Checked 24 days ago | Fresh |
| Features | Checked 24 days ago | Fresh |
| Privacy & data | Never checked | Not independently checked |
| Hands-on test | Never checked | Not independently checked |
| Page review | Checked 24 days ago | Fresh |
What remains unverified
- No workflow was run inside the product. Everything here comes from the vendor's documentation and public pages.
- Data handling and the privacy policy were not independently verified during this research cycle. We therefore publish no conclusion about security or where data is stored.
- Export terms and the real cost of leaving are not on this record: we have not tested them.
- The price has been read once only. A single observation says nothing about where the price is heading.
Alternatives to Metricool
Frequently asked questions
What is Metricool?
Metricool is a tool from Metricool, in the social category. It is mainly used for: scheduling posts across networks, client reporting, competitor tracking.
How much does Metricool cost?
The paid entry point is €20.00/mo · Starter. Month-to-month rate per brand, read on the vendor's monthly view. The exact condition attached to that figure: 20 EUR/mo billed monthly for up to 5 brands; 16 EUR/mo billed annually. Read on the official pricing page on 20.08.2026. Prices move quickly — confirm before subscribing.
Does Metricool have a free plan?
Yes. Metricool publishes a permanent free plan. Check this before settling on it: the free plan cannot connect linkedin or x.
Who is Metricool for — and who is it not for?
Good fit: freelancers posting for more than one client, small agencies that owe a client a monthly report, consultants managing several networks alone. Not for: teams that only ever publish to a single network; organisations needing multi-stage legal approval before a post goes out.
What is the main limitation of Metricool?
The free plan cannot connect LinkedIn or X. Our evidence level on this record: Official documentation and pricing page reviewed and dated. No independent verification, no hands-on test recorded.