Video & Audio

This category covers making and cleaning video and audio without a studio: editing by transcript (Descript), screen recording (Loom), AI presenters (Synthesia, HeyGen), AI voice-over (ElevenLabs, Murf) and background noise removal for calls (Krisp).

The key fact in this category is that most plans are metered. ElevenLabs, HeyGen, Murf and Synthesia include a monthly allowance of minutes, characters or credits, and a busy month ends early. The entry price is a quota, so compare what one finished video or one hour of narration costs on each plan, not the sticker.

Most tools here are sold per account and have a free plan to test on; Krisp is the exception on both counts, per seat and without a free plan. Free tiers in voice and avatar tools often limit commercial use or add a watermark, which matters as soon as the result is for a client.

How to choose in this category

Minutes, not months

Work out how many minutes of finished video or narration you produce in a month, then check which plan covers that without top-ups.

Commercial use

Check that the plan allows commercial use of the voices, avatars or exports before publishing for a client.

Edit or generate

Descript and Loom work on footage you recorded; Synthesia and HeyGen generate a presenter. Pick the side first, then the tool.

Language and voices

Test the voices or avatars in the language your audience speaks, and listen to a full minute, not a sample sentence.